Minneapolis, MN – December 29, 2014 – Gordon Brothers Group, Hilco Global and Pohlad Family Capital Fund (PFCF) announced today that PFCF and another family office investor have acquired interests in PLR IP Holdings, LLC, the owner of the Polaroid brand and related intellectual property, from Knightsbridge Capital Partners and the Chapter 7 bankruptcy trustee of PBE Corporation (the former Polaroid Corporation). The transaction marks the next phase of the company’s evolution after a successful five year effort to reestablish Polaroid as the preeminent brand for instant photography and related consumer electronics worldwide.
Polaroid is an iconic brand known the world over for pioneering and perfecting instant photography – both in the analog and digital eras. Today, the Polaroid brand is found on a broad range of consumer electronics products including instant and digital still cameras, lifestyle action sports cameras, tablets and flat screen TVs. Polaroid products are currently sold in over 100,000 retail stores in more than 100 countries throughout the world. Innovative products such as the Polaroid Cube and Socialmatic Instant Digital Camera continue to break through established barriers, bringing ease-of-use, sharing and fun to consumers everywhere. (more…)